Review. I embodied the image of the "Naive" brand. The illustrations embody the philosophy of carelessness, joy and recklessness in the new conceptual design of the packaging of carbonated drinks.
Challenge. Create an image with simple images that reflect the unique concept and spirit of this product. Image: light, bright, modern. The target audience is young people aged 15 to 35.
Decision. I designed the logo, packaging line, social media elements and a lot of printed materials to give the brand a professional and fun look. Each package has its own designed character. A bright spot on a white background with carelessly drawn curlicues - attracts your attention. Enjoy it!
Characters:
You have found a hidden text. You're Sherlock
00
Thanks for watching!
My Instagram is here.
My Instagram is here.
